Blog
When the Click Never Comes: How Zero-Click Search Impacts Paid and Organic Digital Traffic
When it comes to digital consumer trends, change and volatility are the only constant. From Google algorithm updates to the now-ubiquitous nature of LLMs and AI-assisted queries, the conventional metrics of search-based success no longer...
Low Risk, HITRUST: Keeping Your First-Party Data Safe in 2025
There are few things more vital to a company’s daily operations than robust data and operational security practices. While recent developments in the digital sphere have presented companies with plenty of innovative business solutions, they...
Mobile Optimization: More Important Than Ever for Modern SEO
You know them, you love them, and you most likely have a hard time putting them down: smartphones have permanently shifted the ways that customers and brands interact with each other on a global scale....
Google’s Cookie U-Turn: How Google’s Decision to Keep 3rd Party Cookies Impacts Your Digital Marketing
Long thought to be on the chopping block as part of Google’s efforts to create a cookie-less digital future for Chrome users, cookies are now back on the table following the company’s announcement on Monday:...
Leveraging AI in Digital Marketing: Insights from Google Marketing Live 2024
In late May, the marketing professionals at Lever attended Google’s 2024 Marketing Live event, an annual showcase of the platform’s latest ad advancements and innovations, especially in the realm of AI-driven projects. As AI continues...
Lessons from MozCon 2024: What We Learned from the Year’s Biggest SEO Conference
Last week, SEO software behemoth Moz took over the Seattle Convention Center to host MozCon 2024, the premier destination for SEO and digital marketing professionals across the country. Awash with thrumming crowds of enthusiastic note-takers...
From Likes to Links: Amplifying SEO Through Social Media
It’s hard to imagine the internet without social media, isn’t it? From Facebook feeds to Instagram stories and everything in between, social media has given consumers and brands alike the space to turn content into...
Updating Your B2B Playbook: How Google Ads’ Latest Update Necessitates a Fresh B2B Approach
Business-to-business (B2B) campaigns have always come with their own set of ever-present complications, from adapting to new trends to choosing the right marketing channel for the job. Even something as simple as choosing the right...
Rise of the Underdogs – Why Social Media Behemoths are Losing Ground to Outliers
In November of 2023, X (formerly Twitter) was reeling from a mass exodus of advertisers following controversial social media posts from its owner, Elon Musk. Sitting in front of a crowd of business executives, high-level...
What is GEO and Why Should Brands Care?
Search engine optimization strategies are in a constant state of change, requiring brands to shift their approach as new technologies emerge and old tactics become obsolete. The newly introduced Generative Engine Optimization (GEO) strategies represents...
A New Era of AI-Enhanced Search
During 2023, we’ve witnessed a rapid transformation of the search engine landscape based upon iterative Artificial Intelligence (AI) integration. AI’s influence now extends beyond search algorithmic changes to fundamentally redefine how users interact with search...
Achievement Unlocked: Mastering the Art of In-Game Advertising
With over 3 billion gamers worldwide, it’s hard for marketers to ignore the potential of video games as an advertising medium without missing out on a diverse, ever-expanding consumer demographic. Yet, to effectively tap into...