Navigating a Cookie-Less Future: Securely Leveraging First-Party Data
Time is ticking on Google Chrome’s usage of 3rd party cookies. For a few years, Google has planned to move on from Chrome’s usage of 3rd party cookies. And, with alternatives like FLoC developed within...
Google Announces AI-powered Bard in Response to ChatGPT
This week Google announced Bard, a new conversational AI tool from Google, will be available to the public in the coming weeks. The technology, which will initially only be accessible to a few select partners,...
ChatGPT: A Quick Look at This Viral Chatbot and What It Means for Digital Advertising
The digital world is introduced to emerging tech with regularity but perhaps not with as much fanfare as the newest AI entrant. In only a few short weeks, much has been reported about ChatGPT, its...
Securely Leveraging PII Data within Digital Marketing
People are empowered more than ever today in terms of who can access and leverage their data. That said, there is more data flowing throughout the internet now than ever before. As marketers, when enabled...
The Silver Economy: What We Know About the Senior Generations on Connected TV
Older adults are the wealthiest age group in the world, who account for more than half of the nation’s spending. Here’s how you should be targeting older generations on Connected TV.
Go Big or Small With Connected TV Retargeting
This post was produced in partnership with MNTN, a Connected TV advertising platform optimized for direct-response marketing goals. When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it...
Why Connected TV Is the Key To Omni-Channel Success
From second-screen viewing, immersive experiences and full-funnel performance, read on as we share why CTV’s impact goes beyond the television screen. This article was produced in cooperation with MNTN.
Are You New to Connected TV? Here’s What You Need To Know
Advertising on TV for the first time doesn’t need to be scary. Check out our tips on how to best utilize CTV as a performance marketing channel. This article was produced in cooperation with MNTN.
Lever Interactive Achieves HITRUST Risk-based, 2-year Certification to Further Mitigate Risk in Third-Party Privacy, Security, and Compliance
HITRUST Risk-based, 2-year Certification validates Lever Interactive is committed to meeting key regulations and protecting sensitive information Lisle, Illinois, September 12, 2022 – Lever Interactive, a leading provider of foundational and emerging digital marketing channels...
Google Announces Transition to New Google Analytics 4
Accounting for an evolving digital marketing landscape without third-party cookies, Google is phasing out Universal Analytics starting in July 2023. Learn how this next data analytics tool will help track users in a privacy-conscious world.
Search Engine Marketing Strategy, Guide to Organic and Paid
Do you want to invest in both paid search (PPC) and organic search (SEO)? Here’s why it’s so important to partner with a digital marketing agency that has the ability to form a strategy that...
SEO Strategy; Conform Tactics According to Target Audience
Looking to construct a comprehensive SEO strategy? Make sure you understand all the variables, including on-page, off-page, and technical SEO. Then pair that information with target audience data to improve user experience and ranking.