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What is GEO and Why Should Brands Care?

Search engine optimization strategies are in a constant state of change, requiring brands to shift their approach as new technologies emerge and old tactics become obsolete. The newly introduced Generative Engine Optimization (GEO) strategies represents...

A New Era of AI-Enhanced Search

During 2023, we’ve witnessed a rapid transformation of the search engine landscape based upon iterative Artificial Intelligence (AI) integration. AI’s influence now extends beyond search algorithmic changes to fundamentally redefine how users interact with search...