by Jennifer Davis | Jan 27, 2012 | Social Media Marketing
What they are and how will they affect the Facebook timeline and marketers? Facebook launched the highly anticipated “Open Graph” apps last week, announcing new partnerships with 60 app developers, with many more to come. Open Graph apps will enable the...
by Jennifer Davis | Aug 23, 2011 | Lever Interactive
Chances are if you know Lever Interactive, you know, or know of, the founder and president Chris Gilmartin. He started Lever in 2006 and has grown it into a thriving agency. He brings his invaluable experience from his time at Resolution Media and Orbitz. His...
by Jennifer Davis | Aug 18, 2011 | Measurement
Google announced that beginning August 11 there will be a change in how Google Analytics calculates a session. For clarification, a session is provided in Google Analytics visits. Visits, by definition in Google Analytics: A count of sessions that have been active on...
by Jennifer Davis | Jul 28, 2011 | Digital Marketing, Search Engine Marketing
1. Titles and descriptions are keys to success If you can only optimize a couple items, make sure titles and descriptions are your highest priority. While the engines accept longer titles, they also truncate titles in search results. In this example can you tell what...
by Jennifer Davis | Jul 11, 2011 | Measurement, Mobile Marketing
Current reports by Gartner indicate that mobile devices will overtake desktop/laptops as the most used Internet access device worldwide by 2013. Many marketers still think they have plenty of time to optimize their site for mobile traffic. Many don’t believe...
Recent Comments