by Kendall Shayler | Feb 22, 2023 | Data Privacy, Digital Marketing, Industry News, Search Engine Marketing
Time is ticking on Google Chrome’s usage of 3rd party cookies. For a few years, Google has planned to move on from Chrome’s usage of 3rd party cookies. And, with alternatives like FLoC developed within their Privacy Sandbox, we’ve already discussed what these changes...
by Kendall Shayler | Oct 30, 2020 | Search Engine Optimization
Digital marketers often think of page speed as something that is only associated with basic Search Engine Optimization. This is a mistake. Page speed impacts all your marketing channels; it contributes to your audience experience and can positively affect customer...
by Kendall Shayler | Oct 20, 2020 | Digital Marketing, Industry News, Lever Interactive, Retail, Video
Originally posted on Helixa.ai In-store browsing is on pause in much of the country. Yes, this reality has been accelerated by concerns around COVID-19 exposure. But, even before we entered the upside-down world of 2020, consumers were making decisions online...
by Kendall Shayler | Aug 31, 2020 | Digital Marketing, Industry News, Lever Interactive, Video
Lever Interactive & Helixa Fireside Chat We are facing unprecedented times that has challenged many aspects of life without warning and impacted thousands of individuals and companies. Tune into our latest fireside chat featuring Chris Gilmartin, CEO of Lever...
by Kendall Shayler | Aug 18, 2020 | Digital Marketing, Industry News, Lever Interactive, Search Engine Marketing
Introduction The online search experience is becoming much more visually driven. Google appears to be leading this change by shifting their focus towards the use of more visually driven ad formats. Their own internal research team has found that images not only help...
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