by Lever Interactive | Dec 7, 2021 | B2B, Digital Marketing, Industry News, Lever Interactive, Measurement, Search Engine Marketing
CLIENT: A B2B SaaS startup in the financial industry focused on generating leads. CHALLENGE: Before approaching Lever Interactive, our client was already running paid search ads to drive their target audience to their website and acquire more paying customers....
by Lever Interactive | Nov 10, 2021 | B2B, Connected TV, Digital Marketing, Display Advertising, Ecommerce, Industry News, Lever Interactive, Measurement, Mobile Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video
It used to be that only computers connected to the internet. But now, our smart phones, watches and billions of other smart devices connect us to the internet and understand our behavioral data such as our location. This exploding category of internet-connected...
by Lever Interactive | Sep 14, 2017 | B2B, Digital Marketing
Around the world, B2B businesses that are embracing digital marketing are generating a substantially better ROI with their marketing spending in comparison to businesses that stick to offline marketing methodologies. For example, online events and webinars generate an...
by Lever Interactive | Mar 7, 2012 | B2B, Search Engine Marketing
According to a recent poll, 95% of B2B marketers are focusing their efforts on SEO, while only 35% are involved in paid search advertising. Based on these findings, it seems like a great time to get a jump on the competition and start building out some B2B-optimized...
Recent Comments