by Kevin Jackman | Sep 20, 2022 | Connected TV, Digital Marketing
This post was produced in partnership with MNTN, a Connected TV advertising platform optimized for direct-response marketing goals. Move over Gen Zs, Millennials, and Gen Xers, there’s a new consumer group in town. Well, it’s not actually a new group. In fact, this...
by Kevin Jackman | Sep 20, 2022 | Connected TV, Digital Marketing
This post was produced in partnership with MNTN, a Connected TV advertising platform optimized for direct-response marketing goals. When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after...
by Kevin Jackman | Sep 20, 2022 | Connected TV, Digital Marketing
This post was produced in partnership with MNTN, a Connected TV advertising platform optimized for direct-response marketing goals. Today’s consumers are expecting an experience from brands, which is something Lever Interactive, one of MNTN’s long-standing agency...
by Kevin Jackman | Sep 13, 2022 | Connected TV, Digital Marketing
This post was produced in partnership with MNTN, a Connected TV advertising platform optimized for direct-response marketing goals. It’s no secret that an increasing number of people are “breaking up” with their cable TV subscriptions in favor of streaming services....
by Lever Interactive | Nov 22, 2021 | Connected TV, Digital Marketing, Industry News, Lever Interactive, Video
The rise of digital marketing channels has taken the spotlight away from traditional TV advertising. But with digital marketing becoming a mainstay, the internet is being flooded by a cornucopia of branded advertising campaigns. It has compelled marketers to look for...
by Lever Interactive | Nov 10, 2021 | B2B, Connected TV, Digital Marketing, Display Advertising, Ecommerce, Industry News, Lever Interactive, Measurement, Mobile Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video
It used to be that only computers connected to the internet. But now, our smart phones, watches and billions of other smart devices connect us to the internet and understand our behavioral data such as our location. This exploding category of internet-connected...
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