by Daniel Schryer | May 29, 2025 | AI, Digital Marketing, Industry News
When it comes to digital consumer trends, change and volatility are the only constant. From Google algorithm updates to the now-ubiquitous nature of LLMs and AI-assisted queries, the conventional metrics of search-based success no longer provide the all-encompassing...
by Daniel Schryer | Sep 3, 2024 | Digital Marketing, Industry News, Uncategorized
You know them, you love them, and you most likely have a hard time putting them down: smartphones have permanently shifted the ways that customers and brands interact with each other on a global scale. Since the launch of the first iPhone in 2007 to the advent of...
by Daniel Schryer | Jul 24, 2024 | Digital Marketing, Industry News, Uncategorized
Long thought to be on the chopping block as part of Google’s efforts to create a cookie-less digital future for Chrome users, cookies are now back on the table following the company’s announcement on Monday: “Instead of deprecating third-party cookies, we would...
by Daniel Schryer | Jul 9, 2024 | Digital Marketing, Search Engine Marketing
In late May, the marketing professionals at Lever attended Google’s 2024 Marketing Live event, an annual showcase of the platform’s latest ad advancements and innovations, especially in the realm of AI-driven projects. As AI continues to evolve, its integration into...
by Kendall Shayler | Feb 22, 2023 | Data Privacy, Digital Marketing, Industry News, Search Engine Marketing
Time is ticking on Google Chrome’s usage of 3rd party cookies. For a few years, Google has planned to move on from Chrome’s usage of 3rd party cookies. And, with alternatives like FLoC developed within their Privacy Sandbox, we’ve already discussed what these changes...
by Lever Interactive | Feb 7, 2023 | AI, Digital Marketing, Search Engine Marketing
This week Google announced Bard, a new conversational AI tool from Google, will be available to the public in the coming weeks. The technology, which will initially only be accessible to a few select partners, uses Google’s Language Model for Dialogue...
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