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Navigating a Cookie-Less Future: Securely Leveraging First-Party Data

Navigating a Cookie-Less Future: Securely Leveraging First-Party Data

by Kendall Shayler | Feb 22, 2023 | Data Privacy, Digital Marketing, Industry News, Search Engine Marketing

Time is ticking on Google Chrome’s usage of 3rd party cookies. For a few years, Google has planned to move on from Chrome’s usage of 3rd party cookies. And, with alternatives like FLoC developed within their Privacy Sandbox, we’ve already discussed what these changes...
Google Announces AI-powered Bard in Response to ChatGPT

Google Announces AI-powered Bard in Response to ChatGPT

by Lever Interactive | Feb 7, 2023 | AI, Digital Marketing, Search Engine Marketing

This week Google announced Bard, a new conversational AI tool from Google, will be available to the public in the coming weeks. The technology, which will initially only be accessible to a few select partners, uses Google’s Language Model for Dialogue...
ChatGPT: A Quick Look at This Viral Chatbot and What It Means for Digital Advertising

ChatGPT: A Quick Look at This Viral Chatbot and What It Means for Digital Advertising

by Lever Interactive | Jan 10, 2023 | AI, Digital Marketing, Industry News

The digital world is introduced to emerging tech with regularity but perhaps not with as much fanfare as the newest AI entrant.  In only a few short weeks, much has been reported about ChatGPT, its capabilities, and the potential threats this new technology poses to...
Securely Leveraging PII Data within Digital Marketing

Securely Leveraging PII Data within Digital Marketing

by Kevin Jackman | Oct 20, 2022 | Digital Marketing, Industry News

People are empowered more than ever today in terms of who can access and leverage their data.  That said, there is more data flowing throughout the internet now than ever before. As marketers, when enabled via privacy-centric methods, we often securely use customer...
The Silver Economy: What We Know About the Senior Generations on Connected TV

The Silver Economy: What We Know About the Senior Generations on Connected TV

by Kevin Jackman | Sep 20, 2022 | Connected TV, Digital Marketing

This post was produced in partnership with MNTN, a Connected TV advertising platform optimized for direct-response marketing goals. Move over Gen Zs, Millennials, and Gen Xers, there’s a new consumer group in town. Well, it’s not actually a new group. In fact, this...
Go Big or Small With Connected TV Retargeting

Go Big or Small With Connected TV Retargeting

by Kevin Jackman | Sep 20, 2022 | Connected TV, Digital Marketing

This post was produced in partnership with MNTN, a Connected TV advertising platform optimized for direct-response marketing goals. When you think of television advertising, audience targeting isn’t usually the first thing to come to mind—but it soon will be after...
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Recent Posts

  • Navigating a Cookie-Less Future: Securely Leveraging First-Party Data
  • Google Announces AI-powered Bard in Response to ChatGPT
  • ChatGPT: A Quick Look at This Viral Chatbot and What It Means for Digital Advertising
  • Securely Leveraging PII Data within Digital Marketing
  • The Silver Economy: What We Know About the Senior Generations on Connected TV

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