by Kevin Jackman | Sep 20, 2022 | Connected TV, Digital Marketing
This post was produced in partnership with MNTN, a Connected TV advertising platform optimized for direct-response marketing goals. Today’s consumers are expecting an experience from brands, which is something Lever Interactive, one of MNTN’s long-standing agency...
by Kevin Jackman | Sep 13, 2022 | Connected TV, Digital Marketing
This post was produced in partnership with MNTN, a Connected TV advertising platform optimized for direct-response marketing goals. It’s no secret that an increasing number of people are “breaking up” with their cable TV subscriptions in favor of streaming services....
by Kevin Jackman | Sep 13, 2022 | Digital Marketing, Lever Interactive
HITRUST Risk-based, 2-year Certification validates Lever Interactive is committed to meeting key regulations and protecting sensitive information Lisle, Illinois, September 12, 2022 – Lever Interactive, a leading provider of foundational and emerging digital...
by Kevin Jackman | Mar 31, 2022 | Digital Marketing, Industry News
Overview Chief Marketing Officers and Digital Marketers, take note: Google announced on March 16, 2022, they will sunset Universal Analytics on July 1, 2023, and sunset Universal Analytics 360 three months later on October 1, 2023. The announcement comes 18 months...
by Kevin Jackman | Mar 29, 2022 | Digital Marketing, Search Engine Marketing, Search Engine Optimization
Our digital marketing agency frequently receives questions from clients regarding their desire to focus on search engine marketing (paid search and organic search strategies) as part of their overall, comprehensive marketing strategy. Clients ask us, “Why do I...
by Lever Interactive | Mar 22, 2022 | Digital Marketing, Lever Interactive, Search Engine Optimization
Search engine optimization (SEO) ensures that every aspect of your website is accessible, authoritative, trustworthy, and demonstrates expertise to your target audience and search engines. Modern search engine algorithms serve results to the consumer that enhance user...
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