by Lever Interactive | Nov 10, 2021 | B2B, Connected TV, Digital Marketing, Display Advertising, Ecommerce, Industry News, Lever Interactive, Measurement, Mobile Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video
It used to be that only computers connected to the internet. But now, our smart phones, watches and billions of other smart devices connect us to the internet and understand our behavioral data such as our location. This exploding category of internet-connected...
by Lever Interactive | Oct 21, 2021 | Display Advertising
Going digital with your brand’s advertising is the best way to showcase your business to your audience, and display advertising is in the front of it all. According to eMarketer, U.S brands are expected to spend approximately $79.75 billion on display ads by the...
by Lever Interactive | Oct 12, 2021 | Connected TV, Digital Marketing, Display Advertising, Industry News, Lever Interactive, Measurement, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video
Developing exceptional content can mean the difference between reaching and resonating with a large portion of your target audience several times or being ignored completely. Fundamental to great content is strategy. But before we deep dive into how you can build a...
by Lever Interactive | Jun 27, 2019 | Digital Marketing, Display Advertising, Industry News, Mobile Marketing, Search Engine Marketing
Lever Interactive recently attended the annual Google Marketing Live event in San Francisco, which is typically the forum to discuss the launch of new features announcements within the Google Advertising platforms, and this year was no different. While there were many...
by Lever Interactive | Feb 8, 2018 | Digital Marketing, Display Advertising
by Dan Wachowski – Responsive ads are relatively new in Google Display, so the Lever Interactive media team developed a study to test the effectiveness of responsive ads in comparison to traditional image ads. Since not every ad type performs the same across...
by Lever Interactive | Aug 3, 2017 | Display Advertising, Measurement
Display marketing has become an increasingly effective way to reach your target market. Its various forms enable you to adjust your ads as needed, even automatically through machine learning. These ads may be used at each step of a customer’s journey to move...
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