by Lever Interactive | Feb 15, 2022 | Digital Marketing, Ecommerce, Shopping
Business owners and Chief Marketing Officers encounter critical junctures throughout a company’s path to growth. One of the significant crossroads is shifting away from early brand awareness tactics and accelerating revenue-centric strategies. When signals...
by Lever Interactive | Nov 10, 2021 | B2B, Connected TV, Digital Marketing, Display Advertising, Ecommerce, Industry News, Lever Interactive, Measurement, Mobile Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video
It used to be that only computers connected to the internet. But now, our smart phones, watches and billions of other smart devices connect us to the internet and understand our behavioral data such as our location. This exploding category of internet-connected...
by Lever Interactive | Nov 14, 2019 | Digital Marketing, Ecommerce, Retail, Social Media Marketing
The world of social media is rapidly expanding. With just under 1 billion users worldwide in 2010, social media is now expected to surpass 3 billion users by the end of 2021. The days of individuals logging on to their computers and “searching the web” is all but...
by Lever Interactive | Oct 30, 2019 | Ecommerce, Retail
As we enter the final months of 2019, marketers are ramping up their advertising efforts in preparation for another busy holiday season. Great effort is put into getting shoppers to click on particular products. Yet year after year, holiday shoppers place items into...
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