by Daniel Schryer | May 29, 2025 | AI, Digital Marketing, Industry News
When it comes to digital consumer trends, change and volatility are the only constant. From Google algorithm updates to the now-ubiquitous nature of LLMs and AI-assisted queries, the conventional metrics of search-based success no longer provide the all-encompassing...
by Daniel Schryer | Sep 3, 2024 | Digital Marketing, Industry News, Uncategorized
You know them, you love them, and you most likely have a hard time putting them down: smartphones have permanently shifted the ways that customers and brands interact with each other on a global scale. Since the launch of the first iPhone in 2007 to the advent of...
by Daniel Schryer | Jul 24, 2024 | Digital Marketing, Industry News, Uncategorized
Long thought to be on the chopping block as part of Google’s efforts to create a cookie-less digital future for Chrome users, cookies are now back on the table following the company’s announcement on Monday: “Instead of deprecating third-party cookies, we would...
by Kendall Shayler | Feb 22, 2023 | Data Privacy, Digital Marketing, Industry News, Search Engine Marketing
Time is ticking on Google Chrome’s usage of 3rd party cookies. For a few years, Google has planned to move on from Chrome’s usage of 3rd party cookies. And, with alternatives like FLoC developed within their Privacy Sandbox, we’ve already discussed what these changes...
by Lever Interactive | Jan 10, 2023 | AI, Digital Marketing, Industry News
The digital world is introduced to emerging tech with regularity but perhaps not with as much fanfare as the newest AI entrant. In only a few short weeks, much has been reported about ChatGPT, its capabilities, and the potential threats this new technology poses to...
by Kevin Jackman | Oct 20, 2022 | Digital Marketing, Industry News
People are empowered more than ever today in terms of who can access and leverage their data. That said, there is more data flowing throughout the internet now than ever before. As marketers, when enabled via privacy-centric methods, we often securely use customer...
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