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Navigating a Cookie-Less Future: Securely Leveraging First-Party Data

Navigating a Cookie-Less Future: Securely Leveraging First-Party Data

by Kendall Shayler | Feb 22, 2023 | Data Privacy, Digital Marketing, Industry News, Search Engine Marketing

Time is ticking on Google Chrome’s usage of 3rd party cookies. For a few years, Google has planned to move on from Chrome’s usage of 3rd party cookies. And, with alternatives like FLoC developed within their Privacy Sandbox, we’ve already discussed what these changes...
ChatGPT: A Quick Look at This Viral Chatbot and What It Means for Digital Advertising

ChatGPT: A Quick Look at This Viral Chatbot and What It Means for Digital Advertising

by Lever Interactive | Jan 10, 2023 | AI, Digital Marketing, Industry News

The digital world is introduced to emerging tech with regularity but perhaps not with as much fanfare as the newest AI entrant.  In only a few short weeks, much has been reported about ChatGPT, its capabilities, and the potential threats this new technology poses to...
Securely Leveraging PII Data within Digital Marketing

Securely Leveraging PII Data within Digital Marketing

by Kevin Jackman | Oct 20, 2022 | Digital Marketing, Industry News

People are empowered more than ever today in terms of who can access and leverage their data.  That said, there is more data flowing throughout the internet now than ever before. As marketers, when enabled via privacy-centric methods, we often securely use customer...
Google Announces Transition to New Google Analytics 4

Google Announces Transition to New Google Analytics 4

by Kevin Jackman | Mar 31, 2022 | Digital Marketing, Industry News

Overview Chief Marketing Officers and Digital Marketers, take note: Google announced on March 16, 2022, they will sunset Universal Analytics on July 1, 2023, and sunset Universal Analytics 360 three months later on October 1, 2023. The announcement comes 18 months...
Client Relationships; How We Earn Trust | Lever Interactive Q&A

Client Relationships; How We Earn Trust | Lever Interactive Q&A

by Lever Interactive | Feb 22, 2022 | Digital Marketing, Industry News

Overview Chief Marketing Officers and Digital Marketers, take note: Google announced on March 16, 2022, they will sunset Universal Analytics on July 1, 2023, and sunset Universal Analytics 360 three months later on October 1, 2023. The announcement comes 18 months...
Boosting Conversion Rates Using Broad Keyword Targeting

Boosting Conversion Rates Using Broad Keyword Targeting

by Lever Interactive | Dec 7, 2021 | B2B, Digital Marketing, Industry News, Lever Interactive, Measurement, Search Engine Marketing

CLIENT: A B2B SaaS startup in the financial industry focused on generating leads.   CHALLENGE: Before approaching Lever Interactive, our client was already running paid search ads to drive their target audience to their website and acquire more paying customers....
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Recent Posts

  • Navigating a Cookie-Less Future: Securely Leveraging First-Party Data
  • Google Announces AI-powered Bard in Response to ChatGPT
  • ChatGPT: A Quick Look at This Viral Chatbot and What It Means for Digital Advertising
  • Securely Leveraging PII Data within Digital Marketing
  • The Silver Economy: What We Know About the Senior Generations on Connected TV

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