by Kendall Shayler | Feb 22, 2023 | Data Privacy, Digital Marketing, Industry News, Search Engine Marketing
Time is ticking on Google Chrome’s usage of 3rd party cookies. For a few years, Google has planned to move on from Chrome’s usage of 3rd party cookies. And, with alternatives like FLoC developed within their Privacy Sandbox, we’ve already discussed what these changes...
by Lever Interactive | Jan 10, 2023 | AI, Digital Marketing, Industry News
The digital world is introduced to emerging tech with regularity but perhaps not with as much fanfare as the newest AI entrant. In only a few short weeks, much has been reported about ChatGPT, its capabilities, and the potential threats this new technology poses to...
by Kevin Jackman | Oct 20, 2022 | Digital Marketing, Industry News
People are empowered more than ever today in terms of who can access and leverage their data. That said, there is more data flowing throughout the internet now than ever before. As marketers, when enabled via privacy-centric methods, we often securely use customer...
by Kevin Jackman | Mar 31, 2022 | Digital Marketing, Industry News
Overview Chief Marketing Officers and Digital Marketers, take note: Google announced on March 16, 2022, they will sunset Universal Analytics on July 1, 2023, and sunset Universal Analytics 360 three months later on October 1, 2023. The announcement comes 18 months...
by Lever Interactive | Feb 22, 2022 | Digital Marketing, Industry News
Overview Chief Marketing Officers and Digital Marketers, take note: Google announced on March 16, 2022, they will sunset Universal Analytics on July 1, 2023, and sunset Universal Analytics 360 three months later on October 1, 2023. The announcement comes 18 months...
by Lever Interactive | Dec 7, 2021 | B2B, Digital Marketing, Industry News, Lever Interactive, Measurement, Search Engine Marketing
CLIENT: A B2B SaaS startup in the financial industry focused on generating leads. CHALLENGE: Before approaching Lever Interactive, our client was already running paid search ads to drive their target audience to their website and acquire more paying customers....
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