by Lever Interactive | Dec 7, 2021 | B2B, Digital Marketing, Industry News, Lever Interactive, Measurement, Search Engine Marketing
CLIENT: A B2B SaaS startup in the financial industry focused on generating leads. CHALLENGE: Before approaching Lever Interactive, our client was already running paid search ads to drive their target audience to their website and acquire more paying customers....
by Lever Interactive | Nov 10, 2021 | B2B, Connected TV, Digital Marketing, Display Advertising, Ecommerce, Industry News, Lever Interactive, Measurement, Mobile Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video
It used to be that only computers connected to the internet. But now, our smart phones, watches and billions of other smart devices connect us to the internet and understand our behavioral data such as our location. This exploding category of internet-connected...
by Lever Interactive | Oct 12, 2021 | Connected TV, Digital Marketing, Display Advertising, Industry News, Lever Interactive, Measurement, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video
Developing exceptional content can mean the difference between reaching and resonating with a large portion of your target audience several times or being ignored completely. Fundamental to great content is strategy. But before we deep dive into how you can build a...
by Lever Interactive | Aug 17, 2021 | Digital Marketing, Industry News, Lever Interactive, Measurement, Search Engine Marketing, Search Engine Optimization
What is a Marketing Technology Stack? Almost every company today has a marketing technology stack, including foundational platforms that help marketers to gather insights, acquire customers, and analyze their approach. A marketing technology stack, or MarTech stack,...
by Lever Interactive | Aug 3, 2021 | Digital Marketing, Industry News, Lever Interactive, Measurement, Search Engine Optimization
As a digital media agency, we hold ourselves accountable for the performance of our client’s digital marketing campaigns. Doing so involves adequately managing investments towards the best channels, audiences, creatives, bidding, and more from a campaign...
by Lever Interactive | Jul 11, 2019 | Digital Marketing, Measurement, Search Engine Marketing
Marketers far too often get caught up in chasing campaign-level metrics. Instead, your digital marketing should be measured, optimized, and invested in based on the same goals you have for your organization. By optimizing towards profitability, instead of a specific...
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