by Lever Interactive | Aug 17, 2017 | Measurement, Social Media Marketing
It’s 2pm. Do you know where your market is right now? If they’re like 91% of other adults online, they’re probably checking their social media. Once considered “Millennials-only” territory, social media is now being used by everybody from your kids’ babysitter to your...
by Lever Interactive | Aug 10, 2017 | Digital Marketing, Events, Lever Interactive, Measurement, Search Engine Marketing, Search Engine Optimization, Social Media Marketing
Lever Interactive and Google recently hosted a Digital Marketing Trends for 2018 event at Google’s Chicago office. Through presentations from Laura O’Connell of Google and Brian Yaro and Jen Davis of Lever Interactive, we learned about the direction digital marketing...
by Lever Interactive | Aug 3, 2017 | Display Advertising, Measurement
Display marketing has become an increasingly effective way to reach your target market. Its various forms enable you to adjust your ads as needed, even automatically through machine learning. These ads may be used at each step of a customer’s journey to move...
by Lever Interactive | Jun 21, 2017 | Digital Marketing, Measurement
Which attribution model is right for my business? What is attribution modeling? In a nutshell, attribution modeling is about what is and isn’t working for your company’s digital marketing efforts. Most marketers use several possible conversion paths to...
by Melanie Datz | Feb 14, 2017 | Digital Marketing, Measurement, Search Engine Optimization
By Melanie Datz – How reliable is your Analytics data? This is a question we ask frequently, as we’ve seen many problems in Analytics accounts which lead to reporting nightmares. From duplicate transactions to misattributed paid traffic to double-counted...
by Jennifer Davis | Aug 18, 2011 | Measurement
Google announced that beginning August 11 there will be a change in how Google Analytics calculates a session. For clarification, a session is provided in Google Analytics visits. Visits, by definition in Google Analytics: A count of sessions that have been active on...
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