by Lever Interactive | Nov 10, 2021 | B2B, Connected TV, Digital Marketing, Display Advertising, Ecommerce, Industry News, Lever Interactive, Measurement, Mobile Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video
It used to be that only computers connected to the internet. But now, our smart phones, watches and billions of other smart devices connect us to the internet and understand our behavioral data such as our location. This exploding category of internet-connected...
by Lever Interactive | Sep 12, 2019 | Digital Marketing, Healthcare, Mobile Marketing, Search Engine Marketing, Social Media Marketing, Video
How people approach healthcare is changing. Eighty-nine percent of people turn to Google when they have a healthcare query. In fact, 1 in 20 searches are healthcare related. And they check an average of 12.4 online resources prior to a hospital visit. There are over 8...
by Lever Interactive | Jun 27, 2019 | Digital Marketing, Display Advertising, Industry News, Mobile Marketing, Search Engine Marketing
Lever Interactive recently attended the annual Google Marketing Live event in San Francisco, which is typically the forum to discuss the launch of new features announcements within the Google Advertising platforms, and this year was no different. While there were many...
by Lever Interactive | Oct 5, 2017 | Digital Marketing, Mobile Marketing, Retail, Search Engine Marketing, Search Engine Optimization, Social Media Marketing
In the past, luxury brands traditionally reached customers through print advertisements. With the rise of digital marketing, however, the way luxury brands interact and engage with customers has evolved. For example, the number of times that consumers visit a luxury...
by Lever Interactive | Sep 27, 2017 | Digital Marketing, Mobile Marketing, Search Engine Marketing, Search Engine Optimization
For the past few years, voice search has increasingly gained popularity among consumers. Voice search is not only more convenient than typing in a query, but it is faster, and, in the digital age, mobile search’s responsiveness is highly sought after. Digital...
by Lever Interactive | May 17, 2017 | Digital Marketing, Mobile Marketing, Search Engine Marketing
Online shopping used to simply consist of turning on a computer, doing some research, and making a purchase. But internet browsing habits have changed dramatically in recent years, and consumers are now shopping and accessing content on multiple platforms. In fact,...
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