by Lever Interactive | Jun 30, 2021 | Digital Marketing, Industry News, Search Engine Marketing, Search Engine Optimization
In a move to make browsing the Web more private, Google FLoC is steadily pushing towards discontinued support of third-party cookies and replacing them with an assortment of privacy-centric enhancements to their marketing tech stack. New privacy-first Google features...
by Lever Interactive | Jun 8, 2021 | Search Engine Optimization
Why Structured Data? One of the essential aspects of having a successful SEO strategy is structured data. Structured data is one of the many signals Google, Bing, and Yahoo look for on a website to help them understand what a page is about. The more confidence they...
by Lever Interactive | May 25, 2021 | Search Engine Optimization
Search Engine Results Gestalt theory within the school of psychology emphasizes that the whole of anything is more significant than its parts and that one cannot understand the details of something without understanding something as a whole. Similarly, search engine...
by Lever Interactive | Apr 12, 2021 | Search Engine Optimization
Oversimplified, SEO101 has always revolved around: Strategically focused, high-quality content Technically sound rendering of content Links to your content While content is clearly a primary focus of SEO, in this article, we’ll do a deeper dive into the links...
by Lever Interactive | Apr 6, 2021 | Search Engine Optimization
What is Evergreen Content? Like an evergreen tree is, well, evergreen, so too is content on your site that does not go stale with time. Evergreen content comes in the form of topics and content that maintain relevancy outside of seasonality or time as it passes. Take,...
by Lever Interactive | Mar 9, 2021 | Digital Marketing, Industry News, Lever Interactive, Search Engine Marketing, Search Engine Optimization, Web Design
Whether you’re laying claim to a single noun or an entire cluster of adjectives, choosing the right keywords for your ads is no small task. Predicting which phrases a user will plug into their search engine is a form of digital telepathy, requiring your team to read...
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