by Lever Interactive | Nov 10, 2021 | B2B, Connected TV, Digital Marketing, Display Advertising, Ecommerce, Industry News, Lever Interactive, Measurement, Mobile Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video
It used to be that only computers connected to the internet. But now, our smart phones, watches and billions of other smart devices connect us to the internet and understand our behavioral data such as our location. This exploding category of internet-connected...
by Lever Interactive | Oct 12, 2021 | Connected TV, Digital Marketing, Display Advertising, Industry News, Lever Interactive, Measurement, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video
Developing exceptional content can mean the difference between reaching and resonating with a large portion of your target audience several times or being ignored completely. Fundamental to great content is strategy. But before we deep dive into how you can build a...
by Lever Interactive | Nov 14, 2019 | Digital Marketing, Ecommerce, Retail, Social Media Marketing
The world of social media is rapidly expanding. With just under 1 billion users worldwide in 2010, social media is now expected to surpass 3 billion users by the end of 2021. The days of individuals logging on to their computers and “searching the web” is all but...
by Lever Interactive | Oct 10, 2019 | Digital Marketing, Retail, Search Engine Marketing, Social Media Marketing
The arrival of the holiday season signals to many ecommerce brands that busy times lie ahead. Year after year, online sales continue to grow, and 2019 is shaping up to be no different. According to Deloitte’s holiday shopping forecasts, online sales in 2019 are...
by Lever Interactive | Oct 3, 2019 | Digital Marketing, Retail, Search Engine Marketing, Social Media Marketing
With the holiday season right around the corner, you’re likely planning out your 2019 Holiday eCommerce strategy. This time of the year tends to be very busy for marketers, so it’s important to have a well-built strategy in place that will be sure to take advantage of...
by Lever Interactive | Sep 12, 2019 | Digital Marketing, Healthcare, Mobile Marketing, Search Engine Marketing, Social Media Marketing, Video
How people approach healthcare is changing. Eighty-nine percent of people turn to Google when they have a healthcare query. In fact, 1 in 20 searches are healthcare related. And they check an average of 12.4 online resources prior to a hospital visit. There are over 8...
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