by Lever Interactive | Aug 8, 2019 | Digital Marketing, Social Media Marketing
Nearly two decades have elapsed since social media sites like MySpace and Facebook burst onto the scene. In that time, social media has evolved into a world of its own. With more than 4.48 billion active users, more opportunities exist than ever to place your service...
by Lever Interactive | Dec 14, 2017 | Digital Marketing, Social Media Marketing
An extraordinary amount of time and energy (not to mention digital ink) has gone into investigating millennials. It’s become a cliché: articles about what millennials are (and are not) spending their money on, what industries they are killing next. But for all this...
by Lever Interactive | Nov 30, 2017 | Social Media Marketing
It’s easy to fall into the trap of believing that social media platforms offer simply another form of broadcasting. But unlike television, print ads, and radio, social media marketing is not a one-way communication tool. It is immediate and vital, an ongoing...
by Lever Interactive | Oct 5, 2017 | Digital Marketing, Mobile Marketing, Retail, Search Engine Marketing, Search Engine Optimization, Social Media Marketing
In the past, luxury brands traditionally reached customers through print advertisements. With the rise of digital marketing, however, the way luxury brands interact and engage with customers has evolved. For example, the number of times that consumers visit a luxury...
by Lever Interactive | Aug 17, 2017 | Measurement, Social Media Marketing
It’s 2pm. Do you know where your market is right now? If they’re like 91% of other adults online, they’re probably checking their social media. Once considered “Millennials-only” territory, social media is now being used by everybody from your kids’ babysitter to your...
by Lever Interactive | Aug 10, 2017 | Digital Marketing, Events, Lever Interactive, Measurement, Search Engine Marketing, Search Engine Optimization, Social Media Marketing
Lever Interactive and Google recently hosted a Digital Marketing Trends for 2018 event at Google’s Chicago office. Through presentations from Laura O’Connell of Google and Brian Yaro and Jen Davis of Lever Interactive, we learned about the direction digital marketing...
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