What is GEO and Why Should Brands Care?

What is GEO and Why Should Brands Care?

Search engine optimization strategies are in a constant state of change, requiring brands to shift their approach as new technologies emerge and old tactics become obsolete. The newly introduced Generative Engine Optimization (GEO) strategies represents the next stage...
A New Era of AI-Enhanced Search

A New Era of AI-Enhanced Search

During 2023, we’ve witnessed a rapid transformation of the search engine landscape based upon iterative Artificial Intelligence (AI) integration. AI’s influence now extends beyond search algorithmic changes to fundamentally redefine how users interact with...