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Marketing Luxury: Digital Media’s Impact on Luxury Purchases

by Lever Interactive | Oct 5, 2017 | Digital Marketing, Mobile Marketing, Retail, Search Engine Marketing, Search Engine Optimization, Social Media Marketing

In the past, luxury brands traditionally reached customers through print advertisements. With the rise of digital marketing, however, the way luxury brands interact and engage with customers has evolved. For example, the number of times that consumers visit a luxury...

Rethinking Measurement in Display Marketing

by Lever Interactive | Aug 3, 2017 | Display Advertising, Measurement

Display marketing has become an increasingly effective way to reach your target market. Its various forms enable you to adjust your ads as needed, even automatically through machine learning. These ads may be used at each step of a customer’s journey to move...

The Path to Purchase: Has the Buyer’s Journey Changed?

by Lever Interactive | Jul 12, 2017 | Digital Marketing

Business moves fast. Marketing moves faster. You’ve no sooner developed a good grasp on the latest craze in marketing when something newer comes out. It can be tough to know which trends are worth pursuing (video, for example, is still white-hot with no signs of...

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