by Lever Interactive | Jun 21, 2017 | Digital Marketing, Measurement
Which attribution model is right for my business? What is attribution modeling? In a nutshell, attribution modeling is about what is and isn’t working for your company’s digital marketing efforts. Most marketers use several possible conversion paths to...
by Melanie Datz | Feb 14, 2017 | Digital Marketing, Measurement, Search Engine Optimization
By Melanie Datz – How reliable is your Analytics data? This is a question we ask frequently, as we’ve seen many problems in Analytics accounts which lead to reporting nightmares. From duplicate transactions to misattributed paid traffic to double-counted...
by Jennifer Davis | Aug 18, 2011 | Measurement
Google announced that beginning August 11 there will be a change in how Google Analytics calculates a session. For clarification, a session is provided in Google Analytics visits. Visits, by definition in Google Analytics: A count of sessions that have been active on...
by Jennifer Davis | Jul 11, 2011 | Measurement, Mobile Marketing
Current reports by Gartner indicate that mobile devices will overtake desktop/laptops as the most used Internet access device worldwide by 2013. Many marketers still think they have plenty of time to optimize their site for mobile traffic. Many don’t believe...
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