by Lever Interactive | Nov 22, 2021 | Industry News
Growing List of Google Gifts? A name or two left on your holiday shopping list is nothing to sweat over; you still have time. But when procrastination strikes and the list is still a mile long…and growing? Happy Hectic Holidays! Google announced it is conducting a...
by Lever Interactive | Aug 3, 2021 | Digital Marketing, Industry News, Lever Interactive, Measurement, Search Engine Optimization
As a digital media agency, we hold ourselves accountable for the performance of our client’s digital marketing campaigns. Doing so involves adequately managing investments towards the best channels, audiences, creatives, bidding, and more from a campaign...
by Lever Interactive | Nov 23, 2020 | Digital Marketing, Industry News, Lever Interactive, Retail, Search Engine Marketing, Video
Introduction Auto Applied Recommendations applies personalized Google Ads recommendations to your accounts from a select list at the right time – so you never miss an opportunity to reach potential customers. It improves your clients’ optimization scores and campaign...
by Melanie Datz | Jul 15, 2020 | Digital Marketing, Industry News, Search Engine Marketing, Search Engine Optimization, Web Design
No one should be surprised that Google is going to make user experience a ranking factor. After all, what is mobile friendliness but a series of user experience metrics? And page speed is also a user experience metric, as nothing is more frustrating to the user than a...
by Lever Interactive | Jan 17, 2020 | Digital Marketing, Industry News, Search Engine Marketing, Search Engine Optimization
Google released yet another core algorithm update on Monday and took the unusual step of announcing it in advance. This has caused some people to wonder whether this will be a significant update that causes widespread changes to keyword rankings and search results...
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