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Boosting Conversion Rates Using Broad Keyword Targeting

Boosting Conversion Rates Using Broad Keyword Targeting

by Lever Interactive | Dec 7, 2021 | B2B, Digital Marketing, Industry News, Lever Interactive, Measurement, Search Engine Marketing

CLIENT: A B2B SaaS startup in the financial industry focused on generating leads.   CHALLENGE: Before approaching Lever Interactive, our client was already running paid search ads to drive their target audience to their website and acquire more paying customers....

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