by Lever Interactive | Jul 11, 2019 | Digital Marketing, Measurement, Search Engine Marketing
Marketers far too often get caught up in chasing campaign-level metrics. Instead, your digital marketing should be measured, optimized, and invested in based on the same goals you have for your organization. By optimizing towards profitability, instead of a specific...
by Brian Yaro | Feb 27, 2019 | Digital Marketing, Industry News, Search Engine Marketing
The times they are a-changin’… Google has announced that they will be sunsetting the Average Position reporting metric later this year in Google Ads, and agencies everywhere are rejoicing as they no longer have to spend time discussing average position of ads in their...
by Lever Interactive | Sep 14, 2017 | B2B, Digital Marketing
Around the world, B2B businesses that are embracing digital marketing are generating a substantially better ROI with their marketing spending in comparison to businesses that stick to offline marketing methodologies. For example, online events and webinars generate an...
by Lever Interactive | Aug 17, 2017 | Measurement, Social Media Marketing
It’s 2pm. Do you know where your market is right now? If they’re like 91% of other adults online, they’re probably checking their social media. Once considered “Millennials-only” territory, social media is now being used by everybody from your kids’ babysitter to your...
by Lever Interactive | Aug 3, 2017 | Display Advertising, Measurement
Display marketing has become an increasingly effective way to reach your target market. Its various forms enable you to adjust your ads as needed, even automatically through machine learning. These ads may be used at each step of a customer’s journey to move...
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