by Amanda Mayfield | Sep 26, 2019 | Digital Marketing, Search Engine Marketing, Search Engine Optimization
One question we frequently receive from prospects and clients is regarding the need to focus on both paid search and organic search strategies as part of their comprehensive marketing plan. We often have clients ask us, “Why do I need to invest in both paid search and...
by Lever Interactive | Sep 12, 2019 | Digital Marketing, Healthcare, Mobile Marketing, Search Engine Marketing, Social Media Marketing, Video
How people approach healthcare is changing. Eighty-nine percent of people turn to Google when they have a healthcare query. In fact, 1 in 20 searches are healthcare related. And they check an average of 12.4 online resources prior to a hospital visit. There are over 8...
by Lever Interactive | Jul 11, 2019 | Digital Marketing, Measurement, Search Engine Marketing
Marketers far too often get caught up in chasing campaign-level metrics. Instead, your digital marketing should be measured, optimized, and invested in based on the same goals you have for your organization. By optimizing towards profitability, instead of a specific...
by Lever Interactive | Jun 6, 2019 | Digital Marketing, Manufacturing, Search Engine Marketing
Who doesn’t get excited over a good promotion? But for manufacturers, it may not be what you want to lead with in your digital ad copy. Why? We have found that, when running the details of your promotion vs. highlighting your name or brand, customers do not realize...
by Brian Yaro | Feb 27, 2019 | Digital Marketing, Industry News, Search Engine Marketing
The times they are a-changin’… Google has announced that they will be sunsetting the Average Position reporting metric later this year in Google Ads, and agencies everywhere are rejoicing as they no longer have to spend time discussing average position of ads in their...
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