by Lever Interactive | Jan 22, 2020 | Digital Marketing, Search Engine Marketing
In the year 2020, consumers can expect to see great advancements in the form of their PPC advertising. Most of these advancements will be comprised of automations that will make it easier for digital marketers to do their jobs. Marketers will look to rely on machines...
by Amanda Mayfield | Sep 26, 2019 | Digital Marketing, Search Engine Marketing, Search Engine Optimization
One question we frequently receive from prospects and clients is regarding the need to focus on both paid search and organic search strategies as part of their comprehensive marketing plan. We often have clients ask us, “Why do I need to invest in both paid search and...
by Lever Interactive | Jul 11, 2019 | Digital Marketing, Measurement, Search Engine Marketing
Marketers far too often get caught up in chasing campaign-level metrics. Instead, your digital marketing should be measured, optimized, and invested in based on the same goals you have for your organization. By optimizing towards profitability, instead of a specific...
by Lever Interactive | Jun 6, 2019 | Digital Marketing, Manufacturing, Search Engine Marketing
Who doesn’t get excited over a good promotion? But for manufacturers, it may not be what you want to lead with in your digital ad copy. Why? We have found that, when running the details of your promotion vs. highlighting your name or brand, customers do not realize...
by Lever Interactive | Feb 1, 2012 | Search Engine Marketing
When a well-known, furniture retailer and manufacturer contracted Lever Interactive to manage their paid search campaign, they had several goals they wanted to achieve. Besides the most common goal we hear from all of our clients (please make our campaigns more...
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