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Marketing to Generation Z

by Lever Interactive | Dec 14, 2017 | Digital Marketing, Social Media Marketing

An extraordinary amount of time and energy (not to mention digital ink) has gone into investigating millennials. It’s become a cliché: articles about what millennials are (and are not) spending their money on, what industries they are killing next. But for all this...

How to Measure Social Media Marketing: Return on Your Investment

by Lever Interactive | Aug 17, 2017 | Measurement, Social Media Marketing

It’s 2pm. Do you know where your market is right now? If they’re like 91% of other adults online, they’re probably checking their social media. Once considered “Millennials-only” territory, social media is now being used by everybody from your kids’ babysitter to your...

Top Brands on Social Media: What They’re Doing Right That You Can Too

by Lever Interactive | Jul 6, 2017 | Digital Marketing, Social Media Marketing

No longer just a fun and easy way to communicate, share and stay connected with friends, social media has grown to become an important platform for companies to reach new followers and build brand reputation. As a brand, being “good” at social media is...

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