by Melanie Datz | Feb 29, 2016 | Digital Marketing, Search Engine Optimization, Web Design
You just caught a glimpse of your competitors and their flashy, new SEO-friendly dynamic websites. Looking at your own company’s static website and search engine optimization, you decide it’s time to perform some updates, if not an entire upgrade. What...
by Jennifer Davis | Jul 11, 2011 | Measurement, Mobile Marketing
Current reports by Gartner indicate that mobile devices will overtake desktop/laptops as the most used Internet access device worldwide by 2013. Many marketers still think they have plenty of time to optimize their site for mobile traffic. Many don’t believe...
by Lever Interactive | Jul 10, 2008 | Search Engine Marketing, Social Media Marketing, Web Design
Stickiness is anything about a web site that encourages a user to visit often and stay longer. Stickiness examples are: Content that is updated frequently and provides ongoing assistance or relevancy to the user (e.g. tips, blog entries) User ability to personalize...
by Lever Interactive | Apr 11, 2008 | Search Engine Marketing
When you first launch a campaign in Adwords, there is a process (automated) whereby Google checks to make sure the destination URL of each ad/keyword is a functioning page (i.e. no 404 or download). Once this occurs, the ads run and you start raking in the cash. What...
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