Working with an agency that has a data security certification, such as HITRUST, is critical to ensure the protection of sensitive information. Clients need to be confident that their data is being managed securely and effectively, and that the agency has implemented industry-standard protocols and technologies to minimize the risk of data breaches. With a certified agency, clients can trust that their information is safe and secure.
We have a superior security infrastructure that enables us to handle your sensitive data and materials, meeting all your compliance requirements. Our extensive clientele ranges from Fortune 50 companies to mid-sized businesses across various industries, including finance, healthcare, insurance, and utilities. Rest assured that we prioritize the security of your data, providing the necessary measures to minimize the risk of data breaches and safeguard your confidential information.
First Party Data and Targeting
As third-party cookies are phased out, companies have been increasingly focusing on first-party data to maintain personalized marketing efforts. Fortunately, we are well equipped to safely and securely leverage first-party data to enhance digital marketing strategies. By creating detailed consumer personas, implementing consent-based data collection methods, and ensuring that security protocols are in place to protect sensitive data, we can continue to maintain personalized marketing while respecting user privacy and maintaining data security.
However, don’t just trust any agency with your sensitive first party data? Can you be assured they’re handling appropriately and with the highest safeguards as a standard? If you’re not sure, we should talk.
Increase in Data Breaches
Data breaches have become a common occurrence in today’s digital landscape, affecting both individuals and large corporations. High-profile companies, including Equifax, Capital One, Yahoo, Sony, Target, and JPMorgan Chase, have suffered data breaches, which have compromised sensitive information. With the increasing frequency and severity of data breaches, working with a certified company is more critical than ever before. Certification ensures that the agency has implemented industry-standard protocols and technologies to manage sensitive data securely, reducing the risk of data breaches. Protecting your sensitive data is crucial, and certification provides peace of mind that your data is managed effectively and securely.
Our HITRUST CSF Certification
Our agency’s data management system utilizes the HITRUST Risk-based, 2-year (r2) Certification. HITRUST Risk-based, 2-year (r2) Certified status demonstrates that the organization’s Lever Interactive IT Platform residing at Microsoft Azure / Microsoft O365 has met key regulations and industry-defined requirements and is appropriately managing risk. This achievement places Lever Interactive in an elite group of organizations worldwide that have earned this certification. By including federal and state regulations, standards, and frameworks, and incorporating a risk-based approach, the HITRUST Assurance Program helps organizations address security and data protection challenges through a comprehensive and flexible framework of prescriptive and scalable security controls.
“With greater limitations on targeting today and more expected in the future, we need to be well-armed to continue providing strategic ad targeting with a heavier reliance on data. It became paramount that we have a trusted system that allows us to ingest our client’s data in a way that is protected,” said David Sutton, Vice President, Lever Interactive. “Our HITRUST r2 certified system is the step we needed to take to ensure we’re handling data securely and efficiently. Knowing that data is protected provides our clients with peace of mind and allows us to continue to leverage targeting in a way that abides by today’s privacy standards.“
“In today’s ever-changing threat landscape, HITRUST is continually innovating to find new and creative approaches to address challenges,” said Jeremy Huval, Chief Innovation Officer, HITRUST. “Lever Interactive’s HITRUST Risk-based, 2-year Certification is evidence that they are at the forefront of industry best practices for information risk management and compliance.”